In the competitive business landscape of today, companies that fail to innovate and bring new products to the market are likely to fall behind their competitors. The study mentioned in the question highlights the fact that the company in question is losing out in terms of novelty and share of new developments. This can be a serious concern for the company, as it may mean that it is not keeping up with changing customer needs and preferences, and is not adapting to the evolving market dynamics. To address this issue, the company needs to focus on introducing new information products to the market. This can be achieved through a variety of approaches, including investing in research and development, partnering with other firms to access cutting-edge technologies and expertise, and leveraging the insights and expertise of its existing employees. One critical factor that the company must consider while introducing new products is the level of novelty or innovation that the product offers. Novelty refers to the extent to which a product is different from existing products in the market. For example, a company may introduce a new app that is similar to existing apps but has a more user-friendly interface. Such a product would have relatively low novelty. On the other hand, a company may introduce a new product that is markedly different from existing products in terms of its functionality, design, or other features. This would have high novelty. Research has shown that products with high novelty are more likely to be successful in the market. This is because they offer customers something new and unique, which can create excitement and generate interest. In addition, high-novelty products may be able to tap into previously untapped markets or customer segments, which can result in increased sales and revenue. Another important factor to consider while introducing new products is the level of market demand. It is critical to ensure that the product addresses a genuine customer need or pain point, and that there is sufficient demand for it in the market. This can be achieved by conducting market research, gathering customer feedback, and analyzing market trends. Finally, the company must focus on creating a strong brand image and marketing strategy for its new products. This can help to generate awareness, build buzz, and create interest among potential customers. Moreover, a strong brand image can help to establish the company as a trusted and reliable provider of information products, which can help to increase customer loyalty and retention over time. In conclusion, the study suggests that the company needs to introduce new information products to the market to remain competitive. To achieve this, the company must focus on creating products with high novelty and market demand, and must develop a strong brand image and marketing strategy to get the word out. By leveraging these strategies, the company can position itself for success and growth in the fast-evolving and competitive world of information products.